Over the decades, the image of athletes in the media has undergone radical changes. Initially, sports media focused heavily on athletic performance, with reports limited to results, figures, and statistics. Athletes were viewed merely as tools for achieving victories, and their personal lives were considered outside the scope of media interest.

As time passed, media outlets began adopting new strategies to cover sports events. Television networks and websites started offering diverse content that went beyond mere results. Additional focus was placed on other aspects of athletes' lives, such as their social backgrounds, personal challenges, and how these factors influenced their performance.

Athletes have now become public figures, appearing in advertisements and participating in social and charitable campaigns. This shift has helped enhance the athlete's image as a role model, as audiences began to care about the personalities behind the numbers. Moreover, social media has played a significant role in reinforcing this image, allowing athletes to communicate directly with their fans and share their daily moments.

On the other hand, these changes have led to greater pressures on athletes. They have become subject to continuous criticism from the media and fans, which can negatively impact their mental health. This has sparked movements advocating for the protection of athletes and supporting their mental well-being, reflecting an increasing awareness of the psychological aspect of sports.